SEO Fundamentals Course

Course Overview

This comprehensive 6-week course provides a structured introduction to search engine optimization. You'll learn the fundamental concepts, techniques, and best practices that form the foundation of successful SEO work.

What You'll Learn

The SEO Fundamentals course covers essential topics that every practitioner needs to understand. You'll develop practical skills through hands-on exercises while building knowledge of how search engines evaluate and rank content.

Course Modules

• 1
  Introduction to SEO - Understanding search engines, how they work, and why SEO matters for online visibility
• 2
  Keyword Research - Finding and evaluating search terms, understanding user intent, using research tools
• 3
  On-Page Optimization - Optimizing title tags, meta descriptions, headers, content structure, and internal linking
• 4
  Technical SEO Basics - Site structure, mobile optimization, page speed, crawlability fundamentals
• 5
  Content Strategy - Creating content that serves users while meeting search requirements
• 6
  Performance Tracking - Introduction to analytics tools, measuring results, basic reporting

Who Should Take This Course

This course is designed for individuals new to SEO who want to build proper foundational knowledge. It's suitable for marketing professionals expanding their skillset, business owners wanting to understand SEO for their company, or anyone interested in pursuing an SEO career.

Prerequisites

No prior SEO experience required. Basic computer skills and familiarity with using the internet are helpful. An interest in learning how search works and willingness to practice new concepts is essential.

Course Format

Self-paced learning with structured weekly modules. Each week includes video lessons, reading materials, practical exercises, and assignments. Students have lifetime access to course materials for review.